Overview
The Township of Centre Wellington is in the process of establishing a new Economic Development & Tourism Strategy, setting a 20-year vision for the community.
Through this work, we are seeking to define new directions, ideas and approaches to enhance economic growth, attract investment, develop Centre Wellington as a four-season visitor destination, and ensure that the opportunity continues to be a significant part of local quality of life.
Why tourism?
Tourism is a vital component of Centre Wellington's economy, supporting opportunities for entrepreneurship and community stewardship while fostering a vibrant community atmosphere. Investing in sustainable and strategic tourism development:
- Provides stability to local businesses and employment opportunities;
- Enhances the cultural and recreational offerings available to residents;
- Attracts new investments and creates new revenue streams for the Township; and
- Celebrates and works to enhance the people, places and culture of Centre Wellington.
Why economic development?
Economic development supports Centre Wellington's long-term prosperity and sustainability. Efforts include attracting and retaining businesses and investments; infrastructure development; entrepreneurship and small business support; and workforce development. These efforts work to:
- Foster a diverse and resilient economy;
- Create jobs and increase local incomes;
- Enhance public services and infrastructure; and
- Strengthen community identity and pride.
Moreover, a robust economy enhances the community’s ability to invest in social programs, education, and health services, contributing to a higher standard of living for all.
How do tourism and economic development intersect?
Tourism and economic development are deeply interconnected and mutually reinforcing. A thriving tourism sector can act as a catalyst for broader economic growth by attracting investment, creating employment opportunities, and stimulating demand for local products and services. Conversely, a strong economic foundation provides the necessary infrastructure and amenities that make Centre Wellington an attractive destination for visitors.
By integrating tourism and economic development strategies, we can maximize the benefits of both, creating a dynamic and prosperous community. Collaborative efforts will ensure that development is sustainable, inclusive, and aligned with the long-term vision for Centre Wellington, enhancing the township's appeal as a place to live, work and visit.
How can you get involved?
This Economic Development & Tourism Strategy is meant to be community-informed, and have many opportunities planned for you to engage with the project team.
- Look out for our pop-ups on Sept. 7, at:
- the Elora Farmers’ Market, from 9 a.m. - 1 p.m. and
- Belwood Conservation Area, from 2 - 5 p.m.
- Click here to take a 5-10 minute survey
- Look out for us in the community, hosting “Conversations on the Street” in September and October
Following our engagement and initial analysis, we’ll be hosting a Community Visioning Pop-Up at the Centre Wellington Open House Event on Oct. 22. Here, we will share our key learnings from our ongoing engagement process, and provide you with an opportunity share your thoughts on how community insight has been interpreted and what gaps may still remain.
